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The Origin X
Brand Design
About The Project

The Origin X is a new Beauty, Aesthetic and Wellness center based in Bangkok, Thailand.

I created a monogram logo from their brand name initials – TO. I also drew the leafs and tree’s branches as a symbol of nature and personal development. Wellness is a special time for ourself where we all want to feel relaxed.

The final look of the logo is very modern and youthful, speaking beauty, growth, healing, hi-class, trustworthy and professionalism which suits aesthetic and wellness business very well. The main colour for this Brand Identity is a Pantone colour of the year 2022 – Very Peri!

Purple combines the calm stability of blue and the fierce energy of red. It’s associated with royalty, luxury, spirituality, and the supernatural. I chose these colour because this new center is very modern with luxurious interiors, great equipped machines and doctors.

Also, did you notice that roses textures on envelopes? For Brand Identity texture is the way a surface feels or is perceived to feel. Texture is used to create a visual tone and can influence the look and feel of a piece of graphic design work. It is also used to attract or repel interest to an element depending on the pleasantness of the texture.

Why roses? Roses were according to an ancient legend, created by Aphrodite, the Goddess of Love. Romans therefore made this flower a symbol of beauty and love, a symbol they still carry to this day. Rose is a super symbol for this brand.

Logo Concept

Logo Versions

Color Palette

“How you love yourself is how you

teach others to love you.”

Rupi Kaur
Wild
Brand Design