About the Project

WILD stands for World Influencers Living Differently.

I wanted to keep this logo as simple as possible as this client needed something they could apply to a different merchandise. Because this brand has a bit long name, it was the only rational thing to create a lettermark logo.

A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. The lettermark is all about simplicity. By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name.

This logo communicates something BIG – growth. I choose to design a triangle shaped logo as it represents manifestation, enlightenment, revelation, and a higher anything that comes in threes, such as mind, body and spirit, or past, present and future.

Could anything else be more appropriate for influencers though?


* Loyalty to the absent

* Courageous and constructive conversations

* Rooted in scripture, walking in love

* Be a giver not a taker

* Be still and know

* Show grace and patience

* Be humble kind-hearted, gentle, knowledgeable, and shepherding

* Go the 2nd mile for family

“Fitting in allows you to blend in with everyone else, but being different allows you to be yourself, to be unique, and to be more creative.”

Sonya Parker