About the Project

WILD stands for World Influencers Living Differently.

I wanted to keep this logo as simple as possible as this client needed something they could apply to a different merchandise. Because this brand has a bit long name, it was the only rational thing to create a lettermark logo.

A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. The lettermark is all about simplicity. By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name.

This logo communicates something BIG – growth. I choose to design a triangle shaped logo as it represents manifestation, enlightenment, revelation, and a higher anything that comes in threes, such as mind, body and spirit, or past, present and future.

Could anything else be more appropriate for influencers though?