FLYADVOKATEN
Flyadvokaten is Denmark’s only law firm specializing in air passenger rights, with over 10 years of experience helping air passengers claim compensation.
Wishes for their new logo were to express that they are an aviation law firm and are serious and professional.
I set out on a creative journey to craft a standout design that embodies the brand’s essence with simplicity and impact.
The innovative fusion of the letter F, wings, and pillar in a shield exudes confidence and trustworthiness for potential customers to resonate with.
For the Primary Typeface, I picked Sans-serif (BASS), a monolinear geometric typeface designed for display use. It’s great due to their clarity and legibility at a distance in advertising and display use when printed very large or small.
Sans-serif is the best font for combining Serif and Script, so I chose beautiful, modern Serif typography for the Secondary Typeface.
For the Primary Typeface, I picked Sans-serif (BASS), a monolinear geometric typeface designed for display use. It’s great due to their clarity and legibility at a distance in advertising and display use when printed very large or small.
Sans-serif is the best font for combining Serif and Script, so I chose beautiful, modern Serif typography for the Secondary Typeface.
The main color that defines the Flyadvokaten brand is blue. We associate it with qualities like trust, reliability, professionalism, and calmness.
It’s a perfect choice for this brand to convey a sense of stability and security to its audience.
The main color that defines the Flyadvokaten brand is blue. We associate it with qualities like trust, reliability, professionalism, and calmness.
It’s a perfect choice for this brand to convey a sense of stability and security to its audience.
