HAIRVINE

Hairvine, an eco-friendly salon, needed a brand identity that reflected its commitment to sustainability and clean beauty.

The goal was to attract businesswomen who value both style and eco-conscious choices while ensuring the design felt modern, professional, and inviting.

To bring Hairvine’s vision to life, I crafted a minimal yet impactful logo that merges sophistication with nature.

The design integrates the letter “H” with a natural element, symbolizing growth, balance, and sustainability – perfectly aligning with the salon’s eco-conscious philosophy.

I selected a natural color palette of green, charcoal, and beige, evoking a sense of vitality, professionalism, and warmth. This ensures the brand feels organic yet polished, appealing to its target audience of businesswomen.

To maintain brand consistency across different touchpoints, I applied the identity cohesively across various assets, including social media visuals, marketing materials, and in-salon branding. This ensures a unified, professional, and recognizable presence, reinforcing Hairvine’s commitment to sustainable beauty.

To bring Hairvine’s vision to life, I crafted a minimal yet impactful logo that merges sophistication with nature.

The design integrates the letter “H” with a natural element, symbolizing growth, balance, and sustainability – perfectly aligning with the salon’s eco-conscious philosophy.

I selected a natural color palette of green, charcoal, and beige, evoking a sense of vitality, professionalism, and warmth. This ensures the brand feels organic yet polished, appealing to its target audience of businesswomen.

To maintain brand consistency across different touchpoints, I applied the identity cohesively across various assets, including social media visuals, marketing materials, and in-salon branding. This ensures a unified, professional, and recognizable presence, reinforcing Hairvine’s commitment to sustainable beauty.

The Hairvine brand identity successfully captures its commitment to sustainable beauty while maintaining a modern and sophisticated appeal.

The minimal yet symbolic logo and natural color palette reflect the salon’s eco-friendly philosophy and professional approach.

By ensuring brand consistency across all touchpoints, from digital presence to in-salon materials, Hairvine has a cohesive, polished, and meaningful identity that resonates with its target audience – businesswomen who value style and sustainability.

The Hairvine brand identity successfully captures its commitment to sustainable beauty while maintaining a modern and sophisticated appeal.

The minimal yet symbolic logo and natural color palette reflect the salon’s eco-friendly philosophy and professional approach.

By ensuring brand consistency across all touchpoints, from digital presence to in-salon materials, Hairvine has a cohesive, polished, and meaningful identity that resonates with its target audience – businesswomen who value style and sustainability.

Tjasha Abraham

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